97 lines
2.2 KiB
Markdown
97 lines
2.2 KiB
Markdown
# 22 — Brand, naming and product copy
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## Working name
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**DevRunbook**
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Use as a working product name. Domain, trademark and company-name clearance are not part of this specification and must be completed before public launch.
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## Descriptor
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**Verified playbooks for agentic development**
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## Primary tagline
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**From intent to verified change.**
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## Alternative taglines
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- Build the task before the agent builds the code.
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- Reusable development workflows, adapted to every repository.
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- Give coding agents a better contract.
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- Compose. Constrain. Verify.
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## Positioning statement
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DevRunbook is a self-hostable playbook platform for developers and technical operators who use coding agents. It transforms a task, repository profile and validation policy into a precise, reusable and inspectable execution contract.
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## Messaging pillars
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### Repository-aware
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Reuse real commands, stacks, protected paths and policies.
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### Safe autonomy
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Choose exactly how far the agent may go and how it must recover from failure.
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### Verifiable output
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Every implementation task includes checks, completion criteria and a final evidence report.
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### Versioned quality
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Playbooks have versions, lifecycle, evaluations and transparent limitations.
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### Self-hosted trust
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Keep private playbooks and repository context under operator control.
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## Vocabulary
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Use:
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- Playbook
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- Repository profile
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- Composition
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- Generated run
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- Run Pack
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- Validation
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- Guardrail
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- Evidence
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- Provenance
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- Lifecycle
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Avoid:
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- magic prompt;
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- one-click perfect code;
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- guaranteed fix;
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- autonomous employee;
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- AI brain;
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- prompt engineering secrets.
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## Example homepage copy
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### Hero
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**Give Codex a better task.**
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Turn a bug, audit, cleanup or feature request into a repository-aware playbook with explicit scope, guardrails, validation and a definition of done.
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Primary action: **Explore playbooks**
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Secondary action: **Create repository profile**
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### Trust strip
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- Deterministic composition
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- Git-versioned playbooks
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- Read-only Gitea integration
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- Self-hostable by design
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### Composer callout
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**See where every instruction came from.**
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DevRunbook separates platform safety rules, playbook logic, repository facts and your current choices—so the final task remains understandable before it reaches Codex.
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