# 22 — Brand, naming and product copy

## Working name

**DevRunbook**

Use as a working product name. Domain, trademark and company-name clearance are not part of this specification and must be completed before public launch.

## Descriptor

**Verified playbooks for agentic development**

## Primary tagline

**From intent to verified change.**

## Alternative taglines

- Build the task before the agent builds the code.
- Reusable development workflows, adapted to every repository.
- Give coding agents a better contract.
- Compose. Constrain. Verify.

## Positioning statement

DevRunbook is a self-hostable playbook platform for developers and technical operators who use coding agents. It transforms a task, repository profile and validation policy into a precise, reusable and inspectable execution contract.

## Messaging pillars

### Repository-aware

Reuse real commands, stacks, protected paths and policies.

### Safe autonomy

Choose exactly how far the agent may go and how it must recover from failure.

### Verifiable output

Every implementation task includes checks, completion criteria and a final evidence report.

### Versioned quality

Playbooks have versions, lifecycle, evaluations and transparent limitations.

### Self-hosted trust

Keep private playbooks and repository context under operator control.

## Vocabulary

Use:

- Playbook
- Repository profile
- Composition
- Generated run
- Run Pack
- Validation
- Guardrail
- Evidence
- Provenance
- Lifecycle

Avoid:

- magic prompt;
- one-click perfect code;
- guaranteed fix;
- autonomous employee;
- AI brain;
- prompt engineering secrets.

## Example homepage copy

### Hero

**Give Codex a better task.**

Turn a bug, audit, cleanup or feature request into a repository-aware playbook with explicit scope, guardrails, validation and a definition of done.

Primary action: **Explore playbooks**  
Secondary action: **Create repository profile**

### Trust strip

- Deterministic composition
- Git-versioned playbooks
- Read-only Gitea integration
- Self-hostable by design

### Composer callout

**See where every instruction came from.**

DevRunbook separates platform safety rules, playbook logic, repository facts and your current choices—so the final task remains understandable before it reaches Codex.