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22 — Brand, naming and product copy

Working name

DevRunbook

Use as a working product name. Domain, trademark and company-name clearance are not part of this specification and must be completed before public launch.

Descriptor

Verified playbooks for agentic development

Primary tagline

From intent to verified change.

Alternative taglines

  • Build the task before the agent builds the code.
  • Reusable development workflows, adapted to every repository.
  • Give coding agents a better contract.
  • Compose. Constrain. Verify.

Positioning statement

DevRunbook is a self-hostable playbook platform for developers and technical operators who use coding agents. It transforms a task, repository profile and validation policy into a precise, reusable and inspectable execution contract.

Messaging pillars

Repository-aware

Reuse real commands, stacks, protected paths and policies.

Safe autonomy

Choose exactly how far the agent may go and how it must recover from failure.

Verifiable output

Every implementation task includes checks, completion criteria and a final evidence report.

Versioned quality

Playbooks have versions, lifecycle, evaluations and transparent limitations.

Self-hosted trust

Keep private playbooks and repository context under operator control.

Vocabulary

Use:

  • Playbook
  • Repository profile
  • Composition
  • Generated run
  • Run Pack
  • Validation
  • Guardrail
  • Evidence
  • Provenance
  • Lifecycle

Avoid:

  • magic prompt;
  • one-click perfect code;
  • guaranteed fix;
  • autonomous employee;
  • AI brain;
  • prompt engineering secrets.

Example homepage copy

Hero

Give Codex a better task.

Turn a bug, audit, cleanup or feature request into a repository-aware playbook with explicit scope, guardrails, validation and a definition of done.

Primary action: Explore playbooks
Secondary action: Create repository profile

Trust strip

  • Deterministic composition
  • Git-versioned playbooks
  • Read-only Gitea integration
  • Self-hostable by design

Composer callout

See where every instruction came from.

DevRunbook separates platform safety rules, playbook logic, repository facts and your current choices—so the final task remains understandable before it reaches Codex.